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Lyft needed support to position the launch of its Lyft Rentals service to disrupt and revolutionize the car rental experience. To drive awareness and educate consumers; we facilitated this production in conjunction with MassFX to create a short, concise lifestyle video, which was amplified across social channels and used in support of a press release announcing this new offering. The video showcased Lyft’s new app and UI, highlighting the user’s seamless integration between the transportation and rental products.
Shaklee Spring 2020 Sizzle
In the context of the quarantine landscape, we created this video for Shaklee as part of its April campaign toolkit driving momentum for its products to consumers, while also underscoring the potential for its marketers' abilities to work from anywhere. Executed in both 16x9 and 1x1 formats for all playback platforms and mediums. Production and editorial by concoction. Animation by Design for Movement.
VIPKid Classroom Makeover
With over 100K teachers and 600K students on their English language remote-learning platform, VIPKid held a contest to perform an "extreme 'virtual' classroom makeover" for their teachers who submitted their video entry online. Working within an extremely limited budget and quick turnaround, Concoction helped develop, plan, co-direct and cover all post-production for Team VIPKid's extreme "Classroom Makeover" for each winner. We then incorporated VIPKid & community-sourced footage to produce each show in <3 weeks. Targeted on social media toward both their North American teacher community and their student customer-base in China, this first of multiple 8-10min webisodes captured over 10K views in its first week of release on YouTube.
Enderby Entertainment Animated Logo
Collaborating directly with Enderby Entertainment's CEO Rick Dugdale, Concoction created this animated logo designed to capture specific elements and the iconic spirit evolving before Enderby's namesake region and heritage. Produced, directed and edited by Matt Zogaric. Animation by Shift Animation Studios. Mixed by Outpost Studios.
Shaklee 2020 "Prove It Now Challenge" Kickoff Video
In 18 back-to-back days of December 2019 through early January 2020, we traveled to LA, Chicago and New York while covering the writing, directorial, interviewing and cinematography for 5 sets of subjects for 26 hours in 5 cities; then supervised music, edited and built motion graphics on location, addressed feedback from Shaklee's head of design, president, CEO, VP's, locked, color graded, mixed and delivered this piece in time for Shaklee's 2020 distributor kickoff broadcast - the very next morning. Written, produced, directed, edited, and motion graphics by Matt Zogaric. Camera by Matt Zogaric, Jerry White III and Eric Coughlin.
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