Shaklee Spring 2020 Sizzle
In the context of the quarantine landscape, we created this video for Shaklee as part of its April campaign toolkit driving momentum for its products to consumers, while also underscoring the potential for its marketers' abilities to work from anywhere. Executed in both 16x9 and 1x1 formats for all playback platforms and mediums.
VIPKid Classroom Makeover
With over 100K teachers and 600K students on their English language remote-learning platform, VIPKid held a contest to perform an "extreme 'virtual' classroom makeover" for their teachers who submitted their video entry online. Working within an extremely limited budget and quick turnaround, Concoction helped develop, plan, co-direct and cover all post-production for Team VIPKid's extreme "Classroom Makeover" for each winner. We then incorporated VIPKid & community-sourced footage to produce each show in <3 weeks. Targeted on social media toward both their North American teacher community and their student customer-base in China, this first of multiple 8-10min webisodes captured over 10K views in its first week of release on YouTube.
Shaklee 2020 "Prove It Now Challenge" Kickoff Video
In 18 back-to-back days of December 2019 through early January 2020: I traveled to LA, Chicago and New York while covering the writing, directorial, interviewing and cinematography for 5 sets of subjects for 26 hours in 5 cities; then supervised music, edited and built motion graphics on location, addressed feedback from Shaklee's head of design, president, CEO, VP's, locked, color graded, mixed and delivered this piece in time for Shaklee's 2020 distributor kickoff broadcast - the very next morning. Phew!
LG Cinema House Roadshow - Hollywood & Highland
In efforts to cut through the noise and share their Dolby Vision-enabled televisions, LG set out to create an immersive, end-user consumer experience that directly demonstrated the full potential of Dolby Vision for home as featured in their products. Teaming up with both Dolby for the Cinema House branding design and Netflix as the content provider, The LG Cinema House was a self-contained pop-up built out of a 1/2 shipping container and featured around numerous US coast-to-coast locations. Shot in 14 hours entirely overnight at Hollywood & Highland in conjunction with LG's production team; we captured footage, stakeholder interviews, consumer reactions, and time-lapse sequences of the installation build-out for LG and Dolby to share via highly-targeted social media channels with both existing and prospective technology partners.